Before
With Pop Up
Bra for formal gowns and black-tie dresses
Black tie, no bra lines.
Galas, formals and black-tie weddings mean fitted gowns and open backs. Pop Up for backless and strapless, Pop for gowns with cups.
Invisible under gownsHolds all nightSized to your bra
BeforeWith Pop Up
For the gala
Veluna Pop Upsticky bra
Holds all night · no straps, no band
$29.99
- No straps, no band under the gown
- Front clasp for shape
- Hypoallergenic, stitch-free edges
30-day fit guarantee
Tracked U.S. shipping
Secure checkout
Gown has cups?
Then you want Pop.
Pop goes inside the bra or swimsuit you already own. Pop Up is the whole bra, with no straps and no band.
Pop Up sticky bra
For backless, strapless and halter. No straps, no band.
- Front clasp for a lifted, centered shape
- Holds through a night out
- Hypoallergenic, stitch-free edges
- Washable and reusable
from $29.99
Shop Pop Up
Pop adhesive inserts
For the dress you already own, with the bra or swimsuit you already own.
- Lifts and adds up to 2 cup sizes
- Double-sided adhesive, so it stays put
- Sweat and water-resistant
- Reusable 40+ wears
from $29.99 · 2 pairs save more
Shop Pop
Good to know
Questions, answered.
How long does Pop Up hold?
It's built to hold through a night out. Put it on clean, dry skin with no lotion, oil or deodorant on the chest, and press each cup for a few seconds so the adhesive warms up and grips.
What can I wear it with?
Backless, halter, strapless, off-shoulder, plunge and open-side tops and dresses. Anything where a bra band or strap would show.
How do I pick my size?
Pick your everyday bra size (like 36B) in the size finder. Pop Up comes in four sizes covering 28C to 40C and 36D to 38D. If your bra size isn't listed, we don't make Pop Up for you yet.
Does it make a real shape?
Yes. The front clasp pulls the cups together for a lifted, centered shape instead of two separate circles.
How do I clean it?
Hand wash the adhesive side with warm water and a drop of mild soap, rinse, and air dry face up. Put the cover film back on before you store it.
Wrong size? We'll make it right.
If your Veluna doesn't fit, message us within 30 days of delivery and we'll sort it out with you.